What is your story? At Bell Design Studio, we can help tell your story in a way that engages, entices and motivates your audience.
Visual communication is the cornerstone of effective marketing. But in order to be effective, great design must go beyond colorful logos, slick brochures and flashy websites. At Bell Design, we focus on truly understanding your purpose, your goals – and marrying those with bold and innovative design that speaks directly to your audience in a cost-effective way.
Here are just a few of the ways we can help you succeed with your marketing materials:
Using strong visuals and enticing copy, Bell Design Studio creates both single ads and ongoing campaigns that generate maximum exposure and return on investment. Whether you’re promoting a product, a service, or an event, Bell Design can help you reach your intended audience with strategic design and targeted newspaper and magazine placement for effective results.
Personalized advertising that goes straight to the heart of your customers’ needs and desires – this is the essence of direct marketing. While the blanket approach of traditional print advertising can be effective for reaching new customers and reinforcing brand awareness, sometimes a more direct approach is required – particularly for building brand loyalty among established customers. Bell Design Studio can help you successfully execute a strategic direct marketing campaign – both print and electronic – that motivates your customers and delivers results.
BRANDING AND CORPORATE IDENTITY
Your company’s brand is its most valuable asset. It must be cultivated, protected and reinforced. Your brand is a promise made to your customers to deliver the best product or service possible. Your customers’ – and potential customers’ – perception of how well you deliver on that promise is the key to managing a successful brand.
At Bell Design Studio, we believe branding is about more than just a logo or corporate letterhead. Successful branding is a connection, an experience shared between you and your customers. To achieve that, your brand message – your company’s core principals and values – must permeate every aspect of the way you do business – from the way in which you answer the telephone to the packaging of your products.
Bell Design can help you create a consistent brand experience for your customers that:
builds trust, loyalty and longevity
distinguishes your company or product from the competition
showcases your organization’s core values
creates top of mind awareness
delivers on the brand promise.
By incorporating a consistent brand message into your logo, letterhead and envelopes, business cards, packaging design, retail signage and other marketing materials, Bell Design Studio can show you how to cultivate and grow your company’s most valuable asset.
Brochures can be a powerful communications tool for your business. A single, well-executed brochure can open doors, tell a story, persuade the reader, sell a product and even change perceptions – all in a highly portable piece that creates a lasting impression for customers to hold onto, or perhaps even better, pass along to others.
Bell Design Studio specializes in walking you through the sometimes emotional, often delicate, process of brochure development to arrive at a finished piece that is exceptionally effective and appropriate for your audience. By combining eye-catching graphics with compelling copy, Bell Design can create a folded brochure or simple rack card that both tantalizes and informs the reader.
As an extension of corporate identity, collateral materials are often designed to fulfill a specific function – a sales sheet, catalog, press kit or flyer, for example. At Bell Design Studio, we know that your needs are unique, and your collateral materials must be as well in order to achieve the desired result. With insightful and thoughtful design, matched with eye-catching and complementary typography, Bell Design Studio can create a customized collateral piece that stands out from the crowd and meets your individual needs.
Our collateral design services include:
Direct mail, including post cards and e-mail newsletters
Flyers and sales sheets
Have another idea? Contact us to find out how we can help.
Communicate directly and regularly with your customers using email newsletters. This powerful and affordable tool enables you distribute targeted and timely information to a captive audience. While there are a number of free resources available on the internet, there is simply no substitute for the professionalism and trust conveyed in a well-designed and superbly executed email marketing campaign.
Bell Design Studio can help you harness the power of e-mail marketing. Using your existing database, or one we build for you, our email marketing packages allow you to efficiently implement ongoing customer contact campaigns that drive new leads and strengthen existing relationships.
From designing a custom HTML template that communicates your brand message and implementing a distribution strategy that avoids spam filters to tracking reader click-thru results and gathering valuable insight into customers’ preferences – let Bell Design help you develop an easy and effective email promotion strategy that is just right for your business.
INTEGRATED MARKETING SERVICES
A piecemeal approach is hardly an effective marketing strategy. Bell Design Studio can help you develop an integrated and cohesive marketing strategy that turns your brand into a valuable asset for your business. From brand development and traditional print advertising to interactive email marketing and web development, Bell Design can help translate your goals into measurable results with a comprehensive integrated marketing strategy.
Let Bell Design Studio help you see product packaging in a whole new way. Beyond utilitarian functions like display, storage or shipping of a product, effective product packaging should showcase your brand, highlight product quality, differentiate from the competition and create shelf appeal that entices your target customer. Bell Design can help your product packaging evolve beyond form and function to create a lasting impression with customers that leaves them wanting more.
As the official designer of the Greenbrier Valley Quarterly magazine, Bell Design Studio consistently creates a reader-friendly design for the magazine that complements the entertainment and educational value of the publication. By incorporating a harmonious format and persistent visual scheme, Bell Design produces an easy-to-navigate piece that engages the reader with a comfortable and eye-pleasing design based on appropriate style, spacing, proportion and typeface for the audience.
Ask how Bell Design Studio can help you create a visually stunning, audience-appropriate publication to meet your needs.
WEB AND INTERACTIVE DEVELOPMENT
In today’s business environment, a web site is practically essential. A well-executed, interactive web presence can open your doors to millions of potential customers around the world.
From a simple “brochure” site that tells your story to an e-commerce shopping site that expands your marketplace on a global scale, Bell Design Studio can help you combine clarity of purpose with a well-designed, user-friendly interface.
With our free online content management system, maintaining your website is no longer a daunting or intimidating task. Even novice users can easily make text, photo and link changes – no technical experience required..
By incorporating the latest online functionalities with impressive design and robust search engine optimization strategies, Bell Design Studio can provide you with an engaging online presence for your business.
Once a mere novelty, online shopping has emerged as the method of choice for millions of shoppers around the world. Imagine the possibilities of having your products available for sale around the world 24 hours a day, 7 days a week with almost no additional overhead costs.
At Bell Design Studio, we utilize the latest in e-commerce technology to enable your business to reach customers around the world, any time, anywhere. We use only the most trusted and well-established e-commerce engines, to make shopping cart and inventory management simple and secure. And, because it is all web-based, you can upload new products or make pricing changes from anywhere with an Internet connection.
Let Bell Design help you develop a robust e-commerce website that allows you to make sales even while you sleep and provides your customers with the ease, convenience and utmost in online security that makes shopping with you comfortable, enjoyable and safe.
SEARCH ENGINE OPTIMIZATION
Considered by some to be the great enigma of the World Wide Web, search engine positioning can be an elusive proposition. How can your business stand out from the crowd in the mysterious world of Google, Yahoo and other internet search engines?
Search Engine Optimization (SEO) can be the answer. At Bell Design Studio, we can develop and maintain an SEO strategy for your website that can not only generate higher search engine rankings, but also deliver more relevant and qualified leads to your site – and do it within a program based on realistic goals that fits your budget.
We will help unravel the great SEO mystery by showing you how to optimize your website with keyword-rich text and linking strategies that can help boost your search positioning. We can also design a pay-per-click campaign that meets your needs, yet works within your budget. Our directory submission services ensure that your site is listed – and that listing is maintained – among the most pertinent submission-based search services. And, we even offer geographically-based SEO strategies that target local users to ensure that your site will be at the top of the search list for local customers.